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Invest in your "creative capital"

There are only 3 ways that an individual, a corporation or a society can increase its wealth: By adding value to its « creative capital », to its « client capital » and to its « structural capital ». The latter defines those processes -patents, recipes, ways or means-, equipments and emplacements that are exclusive properties. "Client capital" describes the value of the relationship that can be developed with customers, suppliers and significant others. "Creative capital" is the value of intellectual potential -the knowledge, desires and experience- of the human resource.

In this information age and new “knowledge-based" economy, "creative capital" is a monetary asset when seen as the wealth contained in human invention and innovation, in culture, art and techonology, in process management and understanding, in momentum, vision and direction, when applied to one's self, associates, employees and other contributors.

Of the three ways of increasing wealth, the only one that assures growth without limit is investing in your « creative capital ».

It is also the only place wherone can exercise direct control. Consider how productivity and prosperity would improve if people truly respected differences and strengths, while sharing passion and a commitment to a common vision? Or - how could an organization perform if its members were all trained in various creative thinking styles ? In an organizational context, adding value to « creative capital » means investing in "intelligence training and creativity tools" that both enhance personal wellbeing and increase job satisfaction

Changing times…

Year 2000 and the information age. The evidence is in. The pace of life in the global age is negatively affecting human health and it risks sabotaging social order. There are serious downsides to incoming explosions in information. Info-overload causes severe physical and psychological stresses to the human organism and its decision-making processes. Sustained stress is responsible for a long list of dis/eases. It creates a feeling of apathy and powerlessness.

Alvin Toffler's 1965 prophecy labeled this "future shock", describing it as the negative human response to a constant barrage of information and its resulting pressure to change. Well future shock is here/now and stress is epidemic.

In spite of this, information continues to multiply and accelerate. Hurry, hurry!!! More, more; now, quick-quick. Pie-in-the-sky after you die. And in most organizations and societies, real change is still required. It's become a jungle out there.

To successfully navigate through so much data requiring "immediate attention", both wisdom and science agree that we should learn to manage our "creative capital" - i.e. four kinds of information considered critical to personal survival. Other data can be considered luxury or dross.

In an order of increasing value and importance, this critical info is :

1. Cognitive knowledge (know-what): i.e. the body of information linked to a specific job or professional function and which can be taught and accredited.

2. Higher skills knowledge (know-how): i.e. the body of information allowing you to use "know-what" in complex day-to-day situations and to transform these situations in a value-adding way

3. Systems knowledge (know-why): i.e. The body of information helping you identify the cause and effect relationships in an event or process; this information allows you to anticipate subtle interactions as well as to manage the consequences of a situation to a desired outcome.

4. Creative self-management knowledge (care-why): i.e. The body of information that demystifies motivation, creative intelligence, self-empowerment, personal vision and "a quality of life". In other words the "know what, know how and care why" related to self-esteem and the needs of the "soul". While the first three deal with incoming information, the fourth has to do with an inner sense of "self" - i.e. how you process info into meaningful acts. Without action nothing is accomplished.

Self-management training heightens an individual's awareness of "how" to fill personal needs and thus increase his or her desire to participate in the continuum of improvements that give quality and value to life. Our "lessons from the jungle..." let people find their « self-interest » in organizational success. Because the organization is merely a reflection of the individuals who work there, we propose programs that give human resources the syntheses, tools, techniques and exercises to help them transform their dreams, hopes, expectations and projections into practical realizations.

We recognize how "...a house divided against itself cannot prosper" and so we devoted to teaching individuals and groups how to mobilize their « inner resources and » explore their creative potential. Imagine the greatness released upon the Earth if everyone reached for their potential greatness…

We help that come true by stimulating "care-why" and teaching our "Lessons from the jungle…".

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